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Why should you add a watermark to your photos?

Once your photos are published online, they can be downloaded and reused without permission. By adding a subtle text or logo watermark, you can protect your work from misuse and at the same time promote your brand, website or social accounts.

For online sellers, watermarked product images make it harder for competitors to copy your listings. For photographers and designers, a clean signature watermark is an easy way to keep attribution and drive traffic back to your portfolio.

Recommended watermark settings and best practices

A common setup is placing the watermark near a corner or along the bottom edge, with 20%–50% opacity so it is visible but not distracting. For important work, you can repeat the watermark in several positions to make cropping it out harder. For ecommerce, a semi-transparent logo watermark usually balances branding and aesthetics well. After adding watermarks, you can use the “Compress Image” tool to reduce file size before uploading.